Masha Pershin

Anticipate the Questions Before They Become Problems If you’re coordinating travel for VIP talent, your role isn’t just booking; it’s anticipating. Most issues don’t happen because something wasn’t done. They happen because something wasn’t thought through far enough in advance. The reality is you’re often not on-site when things go wrong so your job is to

The details that seem small until they affect the entire schedule Production teams don’t make obvious mistakes.You’re experienced. You’ve done this before. You know how Fashion Week works. The issues that come up aren’t basic; they’re the small operational gaps that only show up under pressure. And during Fashion Week, those gaps don’t stay contained.

When Travel Becomes an Operational Problem Bringing in a group of travelers, whether external guests or internal staff, often starts as a straightforward exercise. Flights are booked, hotels are secured, and itineraries are shared.But once people are on the ground, the complexity shifts from logistics to execution and expense control. At Frenchway Travel, we see

Fashion Week looks effortless from the outside. Runways start on time.Talent arrives polished.Teams move seamlessly between shows, fittings, and events. But behind that, there’s a different reality. For production teams, talent managers, PR teams, and fashion houses, Fashion Week is not just about shows. It’s about moving entire ecosystems across New York, London, Milan, and Paris without anything breaking.

The Situation A production coordinator was preparing for a multi-city fashion project spanning New York and Paris Fashion Week.The plan involved: Talent traveling internationally between shows Creative teams are split between New York and Paris Back-to-back schedules with fittings, rehearsals, and show days On paper, everything was mapped out.In reality, nothing was fully locked: Show

The Hidden Complexity of Production Travel Production teams are built to handle complexity.You’re coordinating people, timelines, locations, and expectations often across multiple cities or countries, while the production itself is still evolving.But travel introduces a different kind of complexity.It’s one of the few areas where: Availability is constantly changing Pricing moves in real time Key

The Reimbursement Trap On paper, reimbursements seem efficient:employees pay, and the company reimburses later.It feels simple, familiar, and easy to implement.But as soon as travel volume increases even slightly, the process starts to break down.What appears to be a clean system quickly turns into: Delayed repayments Inconsistent policy enforcement Frustrated employees Limited visibility into actual

A practical guide for operations leaders, travel managers, and project teams The Hidden Complexity Behind “Simple” TravelMost companies think travel becomes complex at booking.In reality, complexity starts after the booking is confirmed. For operations teams, the real questions are: How do we control spending across multiple travelers? How do we avoid reimbursements and manual tracking?