Our Philosophy

We don’t believe in one-size-fits-all travel.
We believe in building long-term relationships, understanding your workflow, and making sure every trip, whether it’s for one VIP or a full production crew, feels effortless on your side.
At Frenchway, we pride ourselves on being the agency that gets it right under pressure, with warmth, efficiency, and an attention to detail that reflects our values.

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From One Vision, A Trusted Global Partner Was Born

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Frenchway Travel was founded over 40 years ago with a simple idea:
Creative professionals need a travel partner who understands the unique pace and pressure of their world.

That idea came from Esther Tavor, who had already spent years in the travel industry. With firsthand experience and a deep understanding of what high-profile clients require—speed, discretion, and consistency she set out to build a boutique agency that delivered more than just itineraries.

Soon after, she was joined by her sister, Yael Choukroun, and together they co-founded Frenchway Travel. Yael brought structure, strategic thinking, and a sharp eye for complex logistics, complementing Esther’s client-facing strengths and creating a powerful partnership.

Over the decades, the two have grown Frenchway into a respected, dual-city operation with offices in New York and Paris, serving top-tier clients in fashion, film, advertising, music, and media.

Leadership with Experience

Esther Tavor

With decades in the travel industry, Esther has built lasting relationships with clients in fashion, entertainment, and media. Her calm, attentive approach and ability to understand each client’s needs have made her a trusted advisor, especially during high-pressure seasons like Fashion Week. Now based in Paris, she continues to lead with warmth, precision, and unwavering discretion.


Yael Choukroun

Yael is the engine behind Frenchway’s day-to-day operations. From managing complex itineraries to building partnerships across airlines and vendors, her strategic coordination powers Frenchway’s reliability. Based in New York, she ensures every detail—from policy compliance to special requests—is handled with clarity and speed.

Still Boutique. Still Personal.

Though Frenchway now supports a global clientele, we’ve remained intentionally boutique, so we can offer the personal service, flexibility, and discretion our clients expect.

“At Frenchway, we do it best, but most importantly, we do it with passion.”

A Reputation Built on Trust

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At Frenchway, we don’t just manage bookings, we solve problems before they happen.
Our clients rely on us for:

  • Last-minute changes and urgent requests
  • Complete discretion
  • Complex travel for crews, talent, and executives
  • Personalized, real-time service 24/7

Whether it’s coordinating Fashion Week circuits, supporting film shoots across continents, or ensuring VIP comfort and privacy, Frenchway has become a trusted partner for those who expect the best—without having to ask for it.

Fill out our contact form, and our team will be in touch to create a tailored travel solution that meets your needs!

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