Ten extraordinary French destinations for fashion, film and creative productions
France has never been short of iconic backdrops. Parisian boulevards, Riviera beaches and Alpine resorts have shaped the visual language of fashion and cinema for generations.
But beyond these familiar settings lies another France. One of ancient towns and modern architecture, quiet vineyards and dramatic coastlines, remote countryside and remarkable artistic heritage.
For creative directors, photographers, fashion houses and production companies, these destinations offer something increasingly valuable: a distinctive sense of place.
They also invite a different approach to travel planning. Bringing an international team to a countryside estate or a remote coastal destination involves more than reserving flights and hotel rooms. Airport connections, crew accommodation, ground transportation, equipment movements, and changing production schedules all become part of the experience.
At Frenchway Travel, we work with international creative teams as they navigate these complexities. Here are ten destinations worth discovering for your next production in France.
Arles & the Camargue: Where Art Meets the Wild
The light in Arles is unmistakable.
For generations, artists have been drawn to this corner of Provence, where Roman architecture, sun-washed streets and contemporary art coexist. Beyond the town, the Camargue opens into a striking landscape of wetlands, salt flats, white horses and wide horizons.
The contrast is extraordinary. A production can move from centuries-old stone architecture to minimalist contemporary settings, then into an almost otherworldly natural landscape.
For fashion and film, Arles offers several distinct visual worlds within one region.
The Frenchway Perspective
Ideal for: Fashion editorials, art films, fragrance campaigns and creative brand productions.
Aix-en-Provence & the Luberon: The Art of Provençal Living
The Provence of the imagination is very much alive in the Luberon.
Hilltop villages, limestone houses, vineyards, olive groves and country roads create a landscape that feels both timeless and effortlessly sophisticated.
Around Aix-en-Provence, contemporary art and architecture add another dimension, offering creative teams a balance between rural elegance and modern design.
The region lends itself particularly well to campaigns built around craftsmanship, lifestyle, natural beauty and understated luxury.
The Frenchway Perspective
Ideal for: Luxury lifestyle, beauty, fashion, jewelry, and hospitality campaigns.
The Jura & Franche-Comté: France's Unexpected Landscape
Not every memorable French production needs the Mediterranean or a Parisian landmark.
The Jura offers a different atmosphere: dense forests, mountain lakes, dramatic valleys, historic villages, and imposing architectural heritage.
Its appeal lies partly in its relative unfamiliarity to international audiences. The landscapes feel authentic, sometimes austere, and visually distinct from the France most frequently seen in luxury advertising.
For brands seeking a less predictable creative identity, this region is worth exploring
The Frenchway Perspective
Ideal for: Outdoor campaigns, cinematic fashion, automotive productions and heritage storytelling.
Lyon & the Rhône Valley: A City of Contrasts
Lyon has its own architectural personality.
Renaissance passageways, elegant riverfronts, industrial heritage and contemporary design sit alongside one of France’s most celebrated culinary traditions.
Beyond the city, the Rhône Valley introduces vineyards, historic towns and changing countryside landscapes.
For production teams, this diversity is an advantage. Lyon offers the infrastructure of a major French city without requiring every visual narrative to feel metropolitan.
The Frenchway Perspective
Ideal for: Contemporary fashion, architecture, design, automotive and commercial film.
Hyères & the Var Coast: The Riviera, Reimagined
The French Riviera is famous for its glamour, but its eastern and western coastal landscapes tell different stories.
Around Hyères and the Var coast, Mediterranean light falls across pine forests, rocky coves, historic villas and turquoise water. The nearby islands offer a more secluded character, while the area’s modernist and artistic heritage adds an unexpected creative dimension.
It is a Riviera that feels less staged, more natural and quietly elegant.
The Frenchway Perspective
Charente & the Dordogne: A More Private France
Some productions call for a location that feels removed from everything.
The countryside of Charente and the Dordogne offers precisely that atmosphere: historic estates, rivers, forests, quiet villages and expansive rural landscapes.
Here, luxury is less about spectacle and more about space, privacy and a slower rhythm.
For creative teams working on intimate campaigns, the region offers a rich combination of heritage and natural beauty, with opportunities to create several visual narratives across a single countryside itinerary.
The Frenchway Perspective
Ideal for: Luxury fashion, fine jewelry, heritage brands and private creative productions.
The Riviera Hinterland: Art Above the Mediterranean
Just beyond the coastline, the French Riviera changes character.
The hilltop villages around Saint-Paul-de-Vence, Grasse and the surrounding countryside reveal a region shaped by artists, perfume makers, artisans and centuries of Mediterranean culture.
Stone passageways, gardens, panoramic terraces and dramatic hillside views provide a more intimate alternative to the Riviera’s grand beachfront hotels.
The region is especially compelling for brands whose stories involve craftsmanship, art, fragrance and refined living.
The Frenchway Perspective
Ideal for: Perfume, jewelry, luxury fashion, art and beauty campaigns.
The Loire Valley: A Landscape of French Heritage
The Loire Valley’s grandeur rarely needs an introduction.
Its rivers, gardens, historic towns and magnificent architectural heritage have long defined an image of French elegance.
Yet the region offers far more than its famous châteaux. Vineyards, woodland, traditional villages and peaceful river landscapes create opportunities for productions that want a sense of history without relying exclusively on monumental settings.
It is a destination where heritage and contemporary creative storytelling can meet naturally.
The Frenchway Perspective
Ideal for: Heritage luxury, bridal fashion, fragrance, jewelry and cinematic campaigns.
Les Alpilles & Saint-Rémy-de-Provence: Provence with an Edge
Not all of Provence is soft lavender fields and rolling vineyards.
The Alpilles introduce something more dramatic: limestone ridges, rugged hills, ancient villages and olive groves shaped by the Mediterranean climate.
Around Saint-Rémy-de-Provence and Les Baux, the landscape feels sculptural. Stone, sunlight and shadow create a powerful natural palette that changes throughout the day.
For photographers and filmmakers, the region offers Provence’s warmth with a more dramatic visual character.
The Frenchway Perspective
Ideal for: Fragrance, fashion editorials, automotive, jewelry and cinematic brand films.
Megève & the French Alps: The Elegance of Altitude
The French Alps carry a particular kind of luxury.
In Megève and the surrounding mountain region, traditional Alpine architecture, exceptional hospitality and dramatic natural scenery create a destination that feels both intimate and expansive.
Winter brings snow-covered villages and mountain landscapes, while summer reveals green valleys, hiking trails and an entirely different visual palette.
For brands seeking an Alpine identity with sophistication and character, this region offers possibilities across multiple seasons.
The Frenchway Perspective
Ideal for: Winter fashion, watches, luxury lifestyle, outerwear and seasonal campaigns.
Behind Every Great Production Is a Journey
The most compelling creative destinations are not always the easiest to reach.
A fashion campaign may involve talent arriving from New York, a creative director flying in from London, a production team traveling from Paris, and equipment moving separately across borders.
A schedule change in one city can affect hotel arrivals, ground transportation, and an entire day’s production timeline.
That is where experienced travel coordination makes a difference.
Frenchway Travel supports fashion houses, creative agencies, production companies and international teams with tailored travel planning across France and beyond.
From complex flight itineraries and hotel negotiations to group accommodation, private transfers, and last-minute adjustments, we know the details behind the journey matter as much as the destination.
France offers the inspiration. Frenchway helps bring everyone together.
Learn More
Production Studios & Advertising
Planning a fashion, film or creative production in France?
Contact Frenchway Travel to discuss your international travel, accommodation, and logistics requirements.
English 
Français